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As of today, searching the internet for QR Barcodes for the Auto Industry, specifically for Auto Dealers, was scarce.

QR Barcodes

QR Barcodes

Many of you that may have stumbled upon this  website may not know what QR barcodes are let alone ones specifically for the Auto & Car Industry as it relates to Auto Dealerships looking to connect with the next generation of auto buyers.

Let’s review….

A QR code (short for Quick Response) is a  two-dimensional code, readable by dedicated QR barcode readers and camera phones. It was invented in 1994, and has been very popular overseas in Japan but has just made its trek over to the USA over the past few years.  QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed. (

Enter the iphone 4 by apple, the android by the team, and now QR starts to make sense to consumers. Many retail stores are are deploying QR Barcodes on price tags, while manufacturers are starting to put them directly on products. All with a marketing focus rather than a pricing functionality focus.

Historically Auto Dealers have been very old media driven with the exception of new media solutions such as online photos and info. They have fallen behind with their introduction of social media and other new media marketing methods. QR Barcodes hold the next way for forward thinking auto dealers to connect with the consumer and leverage it as a sales, lead generation, and simple marketing tool with quick access right on the dealership lot.

There are, however only a few forward thinking dealership that have even used a QR Barcode, and it was only as a link to their website. There is one company nationwide that has deployed software that allow  dealerships to leverage this technology is a real way. Dealer Uplink, based in Springfield Missouri has developed a turnkey solution for dealers to provide a unique QR Barcode for each car, that connects to specific information for that car.

This is by far the best solution available for dealerships to seamlessly connect with the smart phone users and next generation auto buyers while making their sales team more productive. Check out for details.

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